When our founder Markus Flossmann started riding in 1998, he wasn’t about winning races. While competing can be fun as well, he knew it was more important to have a good time with friends, build trails, push limits, and laugh about it all over a beer afterward. It was never about who was first – it was about who had the most fun. It was this way of life that got him hooked, and its this spirit that continues to define the YT brand and its products.
Who says you’re too old, too slow, too anything? We say it doesn't matter what anybody else thinks. Everyone at YT shares one mantra - ‘Live Uncaged’. It reflects our goal to remove boundaries, challenge conventions, and do things better. It guides our actions and is shown in every product we make. Progress doesn't happen without change and change doesn't happen without action. So, join us. Break free, find your Young Talent, and Live Uncaged.
So, join us. Break free, find your Young Talent, and Live Uncaged.
Free your mind. Think outside the box. Our team of engineers and designers are encouraged to not only deliver the best possible products for today, but to develop and shape what mountain biking will be tomorrow. By pushing boundaries and advancing in everything we do, we've created a unique bike brand that will continue to revolutionize the industry.
We don’t do things half-heartedly at YT. Our frame builders are among the best in the world and are passionate about progression. We believe a bike frame is a fine piece of craftsmanship and our teams put their entire effort into creating the highest-quality, most innovative designs. There's simply no other way to fulfill our own expectations and it's why your YT will always be the most capable bike in its category.
This is where we come full circle - From exploring our own young talents to creating products that allow you to overcome your own limits, YT exists to equip and inspire you to uncage your potential.
This is where we come full circle - From exploring our own young talents to creating products that allow you to overcome your own limits, YT exists to equip and inspire you to uncage your potential.